| Notes on design |  |
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>>How can you save time and money in your design project? Saul Bass once said design is thinking made visual. Good design starts with communication and if you have something to share with your designer, share it before the process starts. Don't wait to see the first draft to give your suggestions, even one word or idea you had in your mind would change dramatically the path of the design. Change is time and time is money so the more you communicate, the less time the designer would spend to come up with the right approach to produce the unique piece that serves your needs. Always remember, communication is the key that leads to successful design and saving money. >>What is Bauhaus and what has stayed the same from 1919 to 2004? The year was 1919, unemployment, inflation and political chaos followed the First World War in Germany. Yet it was then that grafik design emerged as part of a modern industrial society in the cities of central Northern Europe - not just on posters in the streets, but in the letterheads, advertising leaflets, catalogues for industrial components, and trade fairs. All these developments, from expressionism towards functionalism and from handcraft towards design for machine production, can be traced in the changing grafik design at the Bauhaus, the famous school of arts and crafts, established in Weimar in 1919. This was a start of a new era. From now on the aim of typographic layout was communication. Communication should have appeared in the shortest, simplest, most penetrating form. From 1919 to 2004, from Bauhaus to BANUHAUS, grafik design has changed tremendously, however there is one thing that has stayed the same all through these years and that is the purpose of design, communication and creation. >>Some technical design terms that everybody should at least be familiar with. CMYK (Cyan, Magenta, Yellow, and Black): The four ink colors used in process printing. This is the technical color set up of a full color print project. Dpi (dots per inch): A unit that is used to measure the resolution of a printer or imagesetter. Dpi is sometimes used to describe the input resolution of a scanner, but "ppi" is the more accurate term. EPS (Encapsulated PostScript): An image file format that contains PostScript code. EPS is a commonly used format for moving files from one application to another and also for color separation. GIF (Graphic Interchange Format): The standard 8-bit file format for web. It is a good choice for images that contain flat-color areas and shapes with well-defined edges, such as type. JPEG (Joint Photographic Experts Group): The 24-bit file format for web. If your image contains gradations of color or is photographic, this format may be a better choice for preserving color fidelity. TIFF (Tagged Image File Format): A common file format that is used for saving a bitmapped image, such as a scan. A TIFF image can be color separated and contain color management profiles. Pixel (image elements): The individual dots that are used to display an image on a computer monitor. Resolution: The fineness of detail of a digital image (measured in pixels per inch), a monitor (measured in pixels per inch - usually 72 ppi), a printer (measured in dots per inch), or a halftone screen (measured in lines per inch). Resources: www.valcasey.com, Graphic Design, A Concise History by Richard Hollis Web Designers Directory Web site Promotion Link Exchange Free Link Exchange Directory at LinkExchanged.com - Exchange Links with Mltiple Web sites. |
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